Viral Video

Is viral video a good marketing technique?  I tend to think it isn’t.  I do like it when sites have instructional videos that help you use and understand their service.  I’m pretty sure that the nondescript flashy, sexy or funny video doesn’t get people clamouring for a product.  I recall one particular video from Ooma, produced by Ashton Kutcher, that was quite terrible.  I do remember the video, but I’m still not buying an Ooma box.  Marketers do tend to think viral video is a viable means of selling something, so much so that there are even viral video marketing companies.

Chris Richardson
tagga developer