PR Idiots

Sanjay, tagga designer, pointed me to an interesting blog called ideasonideas by Eric Karjaluoto where I came across this post on Idiocy pertaining to PR.  I must say that I agree with what he has to say and would have had a similar reaction to him.  When it comes to PR, pushing press releases out there just doesn’t cut it anymore. Sure, sure, you are an “emerging market leader”, aren’t we all?  Getting your product or company name out there is not as simple as spamming people, which I find quite rude in general.  If I were running a startup, I surely would not waste money on a PR firm.

We are in a Web 2.0 world that no longer has any patience for PR 1.0.  Marketing these days is about conversation, social media, social networking, and, if you’re lucky, virality.  Consumers can now see past marketing fluff and grandiose statements.  What consumers want are quality products sold to them by real people who are plugged into their needs, their scene, and their problems.

Chris Richardson
tagga developer