Save you hermits out there, most of us have heard of the wildfires raging through Orange County this past week. Not Snoop Dog’s house! In all seriousness, these fires have been horrible, burning down homes and ruining lives. The wildfires move very fast, giving people little time to evacuate, which is why the Orange County Register took action. They set up an SMS alert using tagga, where their readers could text FIRE to 82442 to receive the latest fire updates. This is by far the coolest and most practical application of tagga we’ve seen yet. It also made this natural disaster more real to us and our hearts go out to those affected by the wildfires in Orange County.
Also, we’ve received reports from some OC residents who have had trouble unsubscribing from our alerts. Please text STOP or FIRE UNSUB to 82442 to unsubscribe. This unsubscribe problem arose because users were replying to the messages they received, which would not normally be a problem. However, turns out that our SMS service provider had a bug whereby they were mistakenly sending out our messages on shortcode 83960, not 82442, meaning we were never receiving the unsubscribe messages. We apologize for the inconvenience and thank you for your patience. If anyone else is having problems unsubscribing, please email us (support[at]tagga.com) for help.
Chris Richardson
tagga.com developer
OC using tagga for SMS fire alerts
Save you hermits out there, most of us have

Jim Southcott - Tagga Advisor
Tagga is excited to welcome Jim Southcott onboard as an advisor. Mr. Southcott brings 25 years of experience in marketing, advertising and strategic planning. His forte is working with senior clients to set their long-term marketing strategy by tapping into his global network to develop evermore powerful planning tools to help guide the brand strategy development process. He has extensive client side experience working with accounts including Labatts, Telus, A&W, Terasen, Vancity, Shaw, BC Lottery Corporation, Corix and Tourism Yukon. Tagga looks forward to working with Jim as the company continues to build value for businesses by enabling them to take advantage of valuable mobile marketing strategies.
Tagga Welcomes Jim Southcott
Jim Southcott - Tagga Advisor
Tagga is ex
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Tristen
tagga Developer
Open Web Awards - Nominate tagga!
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Since tagga is a new WINBC member, I thought I’d check out last night’s Mobile Monday Vancouver (MoMoVan for short). When looking up the event details at momovan.com, it was cool to see tagga profiled as a feature innovater as well as our very own tagga CEO Amielle Lake as the current face of Mobile Monday. She loves the picture of her.
This time around MoMoVan was held at Granville Island Brewing’s Tap Room, which is a delightful place for a get together. The schedule featured interesting talks by ZinePal, Cellmap, and Wavefront as well as a panel discussion on AGPS. I was particularly interested in Wavefront, who had visited us at tagga the previous week, seeing as they were setup to provide resources and assistance to BC wireless startups. We are hoping that they can help us out by providing some testing and device resources (New T-Mobile G1 Android device next week!). Check out the picture at right of my former colleague Geoff Ledingham looking sheepish as he’s being introduced by Brian Roberts as a new Wavefront Product Manager. If you are a wireless startup in BC, I recommend talking to these guys to see what they can do for you.
It was good times at Mobile Monday last night and always nice to see what’s new and hot in Vancity. Look out for the next one.
Chris Richardson
tagga.com developer
Mobile Monday Vancouver
Since tagga is a new WINBC member, I thought I'd check